Our founder, Holly Redbourn, brings over 20 years of experience in television and production, spanning live stage and awards shows, broadcast TV, filming, and post-production. Her expertise bridges creativity and logistics seamlessly, ensuring exceptional results every time.
We recognised a gap in the corporate world: many agencies claim to connect creative and production, yet often lack true specialist knowledge. Clients end up facing unnecessary layers, miscommunication, and inflated costs, frequently speaking with sales representatives who outsource work to freelancers without real production experience. This disconnect makes it difficult to anticipate challenges or provide effective problem-solving when issues arise.
Upfront isn’t an agency. We deliver the same reach and expertise, without the overhead or middle management. You work directly with experienced producers who understand both the creative vision and the practical realities of execution.
We handpick your team, consistent, transparent, and tailored to your needs, so you get agency-level polish without the bloat. Whether you require a single showcaller or full-scale production support, we adapt to meet the unique demands of your event or project.
Collaborative, strategic, and detail-driven, Holly leads complex productions with ease, guiding projects that range from large stage shows, studio shoots, live events, and CEO interviews. With over 20+ years in the industry, Holly began her career on camera before moving into production, where she quickly developed expertise across a wide spectrum of formats.
She has worked with leading broadcasters and production companies including BBC, Endemol, ITV, Channel 5, Princess Productions, and TLC covering everything from entertainment shows to documentaries and major awards events, including Big Brother, Strictly Come Dancing, the BAFTAs, the Brits, and the Switch Awards, to name a few.
Holly’s experience also spans news production with channels like Bloomberg and Reuters, producing weekly segments and managing daily live shows up to six hours long.
She has produced live shows for YouTube FanFest, Corporate stage events for various corporate clients, TVCs, and high-profile interviews with top executives such as Larry Fink (BlackRock), John Flint (HSBC), Anthony Cheung, Michelle Rouz Senior and many more.
Running corporate events across Europe, South America, and Asia, and working with clients including Google, ABC Australia, AWS, Intel, L’Oréal, and PepsiCo.
For the past 10 years, Holly has run UpFront, building a strong client base and a diverse work portfolio. She assembles the right team, anticipates challenges, and delivers with clarity and confidence — all while ensuring every production runs seamlessly. “I set a high bar for every project. Working with UpFront means gaining more than a Producer or Director, you gain a partner who handles every detail, assembles the best talent, and delivers unforgettable results. Because I both produce and direct, my skill set bridges technical, creative, and logistical expertise. This gives me a deeper understanding of every role on the team and allows me to get the best out of everyone, ensuring outstanding results for every project and every client.”
Where Vision Meets Execution
Without the Middlemen.
We plan every detail before a single camera rolls or a stage is set.
From concept to execution, we ensure your project runs smoothly, efficiently, and on budget.
This includes timeline and budget planning, stage design, AV budgets, audio, lighting, production infrastructure, risk management for venues and contracts, vendor and crew coordination, workflow optimization, and contingency planning.
We turn ideas into engaging, cohesive experiences that resonate with your audience.
Our work covers concept ideation and storyboarding, visual graphics and transitions for stage or camera, planning event movements to enhance the overall experience, creative direction for graphics, video, photography, and multimedia, and innovative solutions to make your project stand out.
We assemble the right talent for your project, from technical directors and video crews to photographers, AV operators, graphic designers, and producers.
We manage team sourcing, budget alignment, workflow, pre-production planning, communication, and onsite or post-production coordination for seamless execution.
Every project goes through our full production process, from rehearsals to live execution, to guarantee flawless results.
This includes pre-production planning, rehearsals and run-throughs, live event direction, creative and technical coordination, post-production editing and delivery, and quality assurance to ensure every element aligns with your brand.
We deliver polished, professional videos that engage your audience and maintain high production values.
Our services cover one-on-one, panel, or producer-led interviews, opening videos for events, highlights and recap videos during or post-event, and custom storytelling projects.
From concept to final edit, we craft videos that capture your story with creativity and impact.
Photography is a passion for us, and we know how critical it is to get it right.
We build a team tailored to your location and budget, connect photographers who understand your event and brand standards, plan and coordinate movements to capture key moments, manage a structured file system for organised, high-quality images, and deliver ready-to-use photos so you never sift through thousands of shots.
We don’t just hire photographers we manage the workflow and the outcome to get the best results.
We bring precision, creativity, and control to every production, ensuring your event or shoot runs flawlessly.
Our services include live event showcalling for conferences and gala events, multi-camera directing in studios or on location with dynamic visuals and smooth transitions, corporate interviews with single or multi-camera setups, and virtual studio direction managing lighting, camera angles, graphics, and live switching for polished results.
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